Social Media Branding – Use Shareable Images in Your Branding

by | Jul 1, 2013

Images are incredibly important when it comes to marketing your brand through social media. Just posting images is obviously not going to be enough. As Stephen Shepherd said on Marketing Profs, you need to select sharable images and track the progress of your images.

The best brand images are the ones that are the most shareable. Identifying your brand’s most shareable images is the cornerstone of a successful “visual social” marketing program.

Social Media Branding

To get the most mileage out of your brand visuals, make sure to post them far and wide. Adding notes or comments can help drive engagement, but the most important thing is to choose high-quality, shareable images that “speak for themselves.” (Some 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text, according to InfoTrends.)

Other Helpful Tips for Social Media Branding

You want the images that you post to strike a chord so perfectly that they are passed on by your supporters. Stephen Shepard also points out that those who share your images with their friends are your best advocates.

Social Media Branding

The people who share your brand images are your best advocates; make sure to reward them for sharing, posting, and pinning your visuals. By using social media monitoring and image recognition, you can identify who is sharing your photos the most often, with whom, and how that sharing affects both engagement with your brand and sales.

Understanding your target market will help you understand what concepts will help you create unique images. If an image connects with your followers they will pass it on to their friends and they will in turn pass it on to their friend’s friends.  When this happens to a picture or video it is known as going “viral”. Going viral is one of the best outcomes of a directed marketing or social campaign.

You can read Stephen’s full article at

37 Ways to Level Up Your Design

Ever been working on a design that feels too plain? Let’s look at a few dozen simple ways to spice things up. Get ready to bookmark this page, because you’ll want to reference this list in the future. It’s unbelievable how many incredible pro-level designs feature...

Powering Creativity: Exploring the Pros of WordPress Page Builders

In today's digital age, building an eye-catching and functional website is crucial for businesses and individuals alike. WordPress, the popular content management system (CMS), offers a wide range of page builders to simplify the website creation process. In this blog...

Website Menu Accessibility

Heading Order One of the easiest accessibility improvements you can make to a website with big impact is adding headings to break up content and using them in  the correct numerical order. When you’re building websites, always use headings in the correct order to...

ChatGPT: New OpenAI text generator is out of this world

The newly trained ChatGPT from Open AI has been released to much fanfare. No doubt you may have seen people on social media posting tests from it, or maybe a youtube video popped up on your feed. Well, AI is here and making a big statement with ChatGPT. What is the...

Introducing Rapid Wireframing

Mix & Match 478+ premade Blocks & export the final design as .json file. This is not a plugin nor child theme. Nothing to be installed on your site. It's is an online drag & drop tool for you to easily mix & match 478+ premade blocks then simply export...