{"id":250085,"date":"2013-02-16T15:40:27","date_gmt":"2013-02-16T23:40:27","guid":{"rendered":"https:\/\/divi.ameravant.com\/ameravant\/?p=250085"},"modified":"2022-06-14T10:18:38","modified_gmt":"2022-06-14T17:18:38","slug":"3102-increase-website-traffic-5-most-important-tips-to-convert-visitors","status":"publish","type":"post","link":"https:\/\/ameravant.com\/article\/3102-increase-website-traffic-5-most-important-tips-to-convert-visitors\/","title":{"rendered":"Increase Website Traffic – 5 Most Important Tips to Convert Visitors"},"content":{"rendered":"
[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.14.7″ _module_preset=”default”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.14.7″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
Trust + Relationship = New Business<\/p>\n
Websites are the great equalizer, giving small businesses the ability to compete with larger businesses. If you showed up at a potential client’s office wearing outdated fashions that were not well maintained, do you think you would have a good chance of getting new business? Maybe not. Now if you went to visit the same potential client and you looked professional, and you spoke with authority about your services, and could answer all the common questions your clients have, you stand a very good chance of earning that new client relationship.<\/p>\n
Now apply that same principal to your website.\u00a0<\/span>Your website is representing you 24\/7<\/strong>. People are researching you, to see if you are a person of authority in your subject area, and if your business is a stable and trustworthy vendor\/partner to meet their needs.<\/p>\n TRUST<\/strong>\u00a0<\/span>comes from looking professional, presenting your professional affiliations in your industry, and speaking as an authority in your field.<\/p>\n Trust alone will not encourage your visitors to do business with you. For example, If I’m looking for a new banking relationship, I may trust all the banks I consider, but that doesn’t mean I’m going to do business with all of them. The bank I make some relationship connection to will most likely be the bank I do business with.<\/p>\n RELATIONSHIP<\/strong>\u00a0<\/span>comes from several sources. Testimonials of happy clients, offering to give the visitor something for free in exchange for their Email address or creating a 30-60 second video of you identifying your potential clients and their needs and letting them know how your products or services are going to help solve their problems.<\/p>\n Don’t you just hate it when you are in a social setting and someone in the group can’t stop talking about themselves?? Your website is a representation of YOU, so don’t get stuck in the trap of only talking about you, your products and services. For example, if I’m a dentist, I can talk forever about everything I know about Dentistry, but that will not get me a new client. Until I change the conversation to engage my audience and find out what their needs are, I will never have the opportunity to build a relationship with them and earn their new business.<\/p>\n Using the Dentist’s website as and example, on the homepage you would NOT want to list all the services you offer. Most dentists will offer the same services, so what is going to set you apart? It’s not the services, it’s your willingness to engage your visitor and find out what they need. For example, a dental patient may be afraid of painful procedures, so you would say something like “Are you afraid of painful dental procedures? We have multiple methods to make your experience pain free.” Can you see how this conversation is more about your visitor than the methods you use to solve their fear of pain.<\/p>\n Your new website needs to be “Mobile Responsive<\/strong>“, which means it needs to look good on a mobile phone, or any mobile device, without having to “pinch in” to read content. By January of 2014, 50% of website traffic will be from a mobile device. It is important that only the most important, and most used products or services are presented on the mobile phone view of your website.<\/p>\n Want to have some fun? Go to this website, www.site-ninja.com. Drag the right browser window inward to make the webpage smaller. Notice how the content shifts to adapt to the size of your browser window, even to the point when you are at a mobile phone size, the navigation changes. This is Mobile Responsive, also known as “Responsive Web Design<\/strong>“.<\/p>\n2) TALK ABOUT THE NEEDS OF YOUR CLIENTS, NOT YOUR SERVICES<\/h2>\n
3) DON’T OVERWHELM YOUR VISITORS WITH TOO MUCH CONTENT<\/h2>\n