{"id":250024,"date":"2013-07-10T15:06:12","date_gmt":"2013-07-10T22:06:12","guid":{"rendered":"https:\/\/divi.ameravant.com\/ameravant\/?p=250024"},"modified":"2022-06-14T10:14:08","modified_gmt":"2022-06-14T17:14:08","slug":"3945-social-media-strategy","status":"publish","type":"post","link":"https:\/\/ameravant.com\/article\/3945-social-media-strategy\/","title":{"rendered":"Social Media Strategy &#8211; When Did Social Media Lose Its Way"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">When the business world first found social media they it was a place where they could connect with their consumers at a personal level. Consumers were happy about the new communication channels as well. However recently businesses have reverted to outdated marketing stragies, such as broadcasting their message, loosing the one to one connection and distancing customers. Hubspot found:<\/span><\/p>\n<blockquote data-uw-styling-context=\"true\">\n<ul data-uw-styling-context=\"true\">\n<li data-uw-styling-context=\"true\">81% of consumers have either unliked or removed a company&#8217;s posts from their Facebook NewsFeed.<\/li>\n<li data-uw-styling-context=\"true\">71% of consumers report being more selective about liking a company on Facebook than they were last year.<\/li>\n<li data-uw-styling-context=\"true\">41% of consumers have unfollowed a company on Twitter.<\/li>\n<\/ul>\n<\/blockquote>\n<h2 data-uw-styling-context=\"true\">A Social Media Strategey That Works<\/h2>\n<p data-uw-styling-context=\"true\">As<span>\u00a0<\/span><a href=\"http:\/\/www.marketingprofs.com\/authors\/1130\/vernica-maria-jarski\" data-uw-styling-context=\"true\" rel=\"nofollow noopener\" target=\"_blank\">Ver\u00f3nica Maria Jarski<\/a><span>\u00a0<\/span>states on<span>\u00a0<\/span><a href=\"http:\/\/www.marketingprofs.com\/chirp\/2013\/10753\/when-did-social-media-lose-its-way-infographic\" data-uw-styling-context=\"true\" rel=\"nofollow noopener\" target=\"_blank\">Marketing Profs<\/a>, that now is the time for businesses to look back at the one on one interaction that drove business to social media.\u00a0<\/p>\n<blockquote data-uw-styling-context=\"true\">\n<p data-uw-styling-context=\"true\">\n<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Social Media can find its more personable roots again. Businesses can stop flooding social networks with their pitches, promotions, and ads; companies can instead start focusing on one-on-one interactions again and use\u00a0<\/span><a href=\"https:\/\/hubspot.com\/social-inbox\" target=\"_blank\" data-uw-styling-context=\"true\" rel=\"noopener nofollow\">tools to help scale those conversations<\/a><span data-uw-styling-context=\"true\">.<\/span><\/p>\n<\/blockquote>\n<p data-uw-styling-context=\"true\">You can read the full article by\u00a0<a href=\"http:\/\/www.marketingprofs.com\/authors\/1130\/vernica-maria-jarski\" data-uw-styling-context=\"true\" rel=\"nofollow noopener\" target=\"_blank\">Ver\u00f3nica Maria Jarski<\/a>\u00a0at\u00a0<a href=\"http:\/\/www.marketingprofs.com\/chirp\/2013\/10753\/when-did-social-media-lose-its-way-infographic\" data-uw-styling-context=\"true\" rel=\"nofollow noopener\" target=\"_blank\">marketingprofs.com<\/a><\/p>\n<p data-uw-styling-context=\"true\">The Following is an Infographic by Hubstop that shows how businesses lost there way on Social Media.<\/p>\n<div class=\"original-image float-none\" data-uw-styling-context=\"true\"><img decoding=\"async\" alt=\"Social Media Strategy\" class=\"large_image lazyloaded\" data-src=\"https:\/\/s3.amazonaws.com\/siteninja\/multitenant\/images\/20358\/images\/original\/When-Did-Social-Media-Lose-Its-Way.jpg?1372248979\" title=\"Social Media Strategy\" src=\"https:\/\/s3.amazonaws.com\/siteninja\/multitenant\/images\/20358\/images\/original\/When-Did-Social-Media-Lose-Its-Way.jpg?1372248979\" data-uw-styling-context=\"true\" \/><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the business world first found social media they it was a place where they could connect with their consumers at a personal level. Consumers were happy about the new communication channels as well. However recently businesses have reverted to outdated marketing stragies, such as broadcasting their message, loosing the one to one connection and [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/posts\/250024"}],"collection":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/comments?post=250024"}],"version-history":[{"count":0,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/posts\/250024\/revisions"}],"wp:attachment":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/media?parent=250024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/categories?post=250024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/tags?post=250024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}