{"id":250020,"date":"2013-08-12T15:03:48","date_gmt":"2013-08-12T22:03:48","guid":{"rendered":"https:\/\/divi.ameravant.com\/ameravant\/?p=250020"},"modified":"2022-06-14T10:13:58","modified_gmt":"2022-06-14T17:13:58","slug":"4185-the-big-brand-theory-how-is-social-media-reshaping-pfizer","status":"publish","type":"post","link":"https:\/\/ameravant.com\/article\/4185-the-big-brand-theory-how-is-social-media-reshaping-pfizer\/","title":{"rendered":"The Big Brand Theory: How Is Social Media Reshaping Pfizer?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference. Pfizer uses social media both to communicate within the company with MyWorld and to foster discussions of healthy aging via GetOld.com.<\/span><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/feeds.feedburner.com\/~r\/socialmediatoday_allposts\/~4\/vLmb0myqHGU\" height=\"1\" width=\"1\" data-uw-styling-context=\"true\" \/><span>\u00a0\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference. Pfizer uses social media both to communicate within the company with MyWorld and to foster discussions of healthy aging via GetOld.com.\u00a0\u00a0<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/posts\/250020"}],"collection":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/comments?post=250020"}],"version-history":[{"count":0,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/posts\/250020\/revisions"}],"wp:attachment":[{"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/media?parent=250020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/categories?post=250020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ameravant.com\/wp-json\/wp\/v2\/tags?post=250020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}