{"id":250012,"date":"2013-10-09T14:57:33","date_gmt":"2013-10-09T21:57:33","guid":{"rendered":"https:\/\/divi.ameravant.com\/ameravant\/?p=250012"},"modified":"2022-06-14T10:13:41","modified_gmt":"2022-06-14T17:13:41","slug":"4417-using-motion-graphics-to-increase-your-click-through-rate","status":"publish","type":"post","link":"https:\/\/ameravant.com\/article\/4417-using-motion-graphics-to-increase-your-click-through-rate\/","title":{"rendered":"Using Motion Graphics to Increase Your Click Through Rate"},"content":{"rendered":"

[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.14.7″ _module_preset=”default”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.14.7″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

What Are Motion Graphics?<\/h2>\n

Motion graphics refers to various types of graphic movements, including 3-D elements, cell animation, stop-motion animation, digital video, film and many others.<\/span><\/p>\n

The designer of these graphics provides information through the graphic while guiding the readers through a story in some way. Motion graphics also can be used on TV and film.<\/span><\/p>\n

<\/span><\/p>\n

\"Using<\/div>\n

\n

Benefits of Motion Graphics<\/span><\/h2>\n

With today\u2019s technological advancements, including improvement of Internet bandwidth, motion graphics are becoming more advanced along with it. This means high-quality and high-resolution graphics can be used for advertising with animation and special effects.<\/p>\n

By using motion and animation, this style of graphics can be used to draw in the visitor to a company\u2019s website and get them to pay more attention than to a simple text banner or info-graphic.<\/span><\/p>\n

Some information is too complex to present in a still image. An info-graphic has to be dumbed down or less than comprehensively detailed. Motion graphics can display different images and use video and audio to give a bigger picture. They engage not just the eyes, but also the ears. This means they can be more memorable than just a still image, in the same way an info-graphic is more memorable than a simple chart or text.<\/span><\/p>\n

Motion graphics can last a long time. They also can convey motivating statistical data to prove why a firm\u2019s customers should be using that company\u2019s service or buying its product.<\/span><\/p>\n

Motion graphics can be seen as a complete sales person with an entertaining presentation.<\/span><\/p>\n

This type of content has resulted in increased click through rates of 55%!<\/span><\/p>\n

<\/span><\/p>\n

\"Using<\/div>\n

\n

The Value of Data Visualization<\/h2>\n

Communicating to potential customers becomes very difficult when trying to convey a message full of complicated data, which is often quite hard to interpret clearly to the naked eye.<\/span><\/p>\n

Motion graphics are a powerful tool used to communicate effectively to a large audience. By using storyboard development and possible voice-over sound, a company\u2019s message can be conveyed in an easy-to-understand but interesting manner.<\/span><\/p>\n

Many businesses spend hours filtering information about what they actually do, what they can deliver, and their market target. Once they distill all that abstract information down to a couple of sentences, it becomes their \u201cunique selling proposition.\u201d<\/span><\/p>\n

Motion Graphics helps out when a company\u2019s proposition seems to get lost in translation on the Internet, as many things do.<\/span><\/p>\n

Low-cost Production<\/span><\/h2>\n

To create a 30-second video commercial for a businesses, a company could expect to spend at least $50, 000 just for production purposes. Such a high cost made high-end commercials exclusive to businesses with large marketing budgets.<\/span><\/p>\n

Because motion graphics can be created entirely on a computer, a company can produce a 30-second video for less than $3,000. That video could be broadcast on TV, as well as published it on a company\u2019s website, Facebook, blogs, digital presentation, trade shows booths, and any other digital media used for marketing and sales strategies. This ensures the most exposure possible for the video.<\/p>\n