Target Marketing of Santa Barbara

About Jim Sterne

Jim Sterne has spent more than 35 years selling and marketing technical products. He began his career as a professional explainer, helping people understand Visicalc at a time when “personal computer” was an oxymoron. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, and founded a conference and a professional association around digital analytics in the 2000’s. He is currently focused on the application of artificial intelligence and machine learning to marketing.