What support do you provide when something goes wrong with my website?
We understand that unexpected issues can arise, which is why our dedicated support team is available to promptly address any problems with your website. Whether it’s a technical glitch, security concern, or performance issue, you can rely on us to provide timely assistance and resolve the issue efficiently, ensuring minimal downtime and uninterrupted operation of your website.
How do you ensure the security of my website?
We employ robust security measures, including server and site-level hardening methods, to safeguard your website against malicious attacks and unauthorized access. By implementing comprehensive security protocols and monitoring systems, we mitigate security risks and keep bad actors locked out, ensuring the integrity and confidentiality of your website’s data.
How often do you perform updates on my website, and why are they important?
Well, it really does depend – We conduct updates to the core, theme, and plugins of your website on sometimes daily, sometimes weekly, sometimes monthly basis. Basically, we can scan and keep things up to date as major issues arise, but also spend time monitoring the updates related to your website’s toolset. These updates are essential for maintaining the security, performance, and compatibility of your website with the latest technologies and industry standards. With our proactive approach, your website remains up-to-date and resilient against potential vulnerabilities.
My last website was slow. How do you prevent that?
Website Optimization involves fine-tuning various aspects of your website to enhance its performance, user experience, and search engine visibility. Our team focuses on optimizing page speed, improving mobile responsiveness, and optimizing content for better engagement and conversions, ensuring that your website delivers an exceptional experience to visitors. We also use more professional tools that output cleaner code, spend time vetting and testing our plugin stack, and keep up to date with developments in the software scene for all things websites.
What does your Maintenance and Hosting service include?
Our Maintenance and Hosting service goes beyond traditional hosting by offering managed hosting and concierge support and strategy services. This means you not only get reliable hosting but also a dedicated team providing ongoing site monitoring, critical support, regular updates, and security measures to keep your website running smoothly.
How does Social Media and Email Marketing contribute to my SEO efforts?
Social media and email marketing not only help boost your online presence and engage with your audience but also indirectly impact your SEO efforts. By establishing a strong social media presence and regularly sharing relevant content, you signal to search engines that your business is active, reputable, and deserving of higher rankings. Additionally, email marketing campaigns can drive traffic to your website, increase brand awareness, and potentially earn backlinks from interested subscribers, all of which positively impact your SEO performance.
How do you track keyword performance, and why is it important?
We utilize advanced keyword tracking tools to monitor the performance of your targeted keywords and their rankings on search engine results pages. This data allows us to assess the effectiveness of our SEO strategies, identify areas for improvement, and make informed decisions to optimize your website’s visibility and rankings. By tracking keywords, we provide valuable insights into your SEO progress and help you stay ahead of the competition.
What does Off-site SEO entail, and how does it complement on-site SEO efforts?
Off-site SEO involves strategies such as link building, guest posts, and other techniques to improve your website’s authority and credibility on external websites. By building quality backlinks and establishing your brand presence on reputable websites, off-site SEO complements on-site SEO efforts, ultimately boosting your website’s overall search engine rankings and visibility.
What is Local Directory Optimization, and why is it important for my business?
Local Directory Optimization ensures that your business information is accurately listed across top internet directories such as Google, Yelp, and other local directories. This not only improves your online visibility but also enhances your local SEO efforts, making it easier for potential customers in your area to find and engage with your business. We can generally place you business in top 25 internet directories within 60 days. Placement is never and can never be guaranteed, so always keep that in mind if anyone promises you ranking.
What is Search Engine Optimization (SEO), and how does it benefit my business?
Santa Barbara isn’t a huge market, but it’s become more competitive online with each passing year. Search Engine Optimization (SEO) involves optimizing your website to improve its visibility on search engine results pages (SERPs). By incorporating relevant keywords, optimizing meta tags, and improving site structure, SEO helps your website rank higher in search engine results, ultimately driving more organic traffic and potential customers to your site.
Can you integrate third-party tools and platforms into my website?
Absolutely! Whether you need integration with e-commerce platforms, CRM systems, marketing, automation tools to tie them all together, we have the expertise to seamlessly incorporate third-party solutions into your website. We only suggest tools we thoroughly test and use. Our goal is to enhance functionality and streamline processes to meet your specific business needs.
What is your approach to ‘modern, responsive design’?
We follow a mobile-first approach, ensuring your website looks and functions seamlessly across all devices, from smartphones to desktop computers. We also use a variable framework that ensures not only all our typography scales perfecting (and isn’t jittery between devices sizes), but all spacing is fluid in this same way, whether it’s the gap between a service card or a contact form. By prioritizing mobile responsiveness, we guarantee an optimal user experience for your audience, regardless of the device they’re using.
How do you ensure my website reflects my brand identity?
We prioritize understanding your brand’s ethos, values, and target audience to create a website that resonates with your brand identity. From color schemes (including light, dark, and all the transparencies) to fluent typography scaling and pairing choices, every design element is meticulously crafted to reflect your unique brand personality.
How are you different than other web design companies in Santa Barbara?
It’s a fair question! We value collaboration with our peers and often refer work to them when we’re swamped. With over 20 years of experience and 400+ active clients, we prioritize research and testing while maintaining core web design principles. Here are key elements we incorporate that we know are not shared by all agencies:
- A thorough discovery phase for website architecture, UX, and branding
- Expert wireframing and UI/UX design
- Utilization of ‘custom post types’ in WordPress for efficient content management
- Output of clean, accessible code using reputable builders
- Implementation of CSS frameworks for consistent branding.