I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference. Pfizer uses social media both to communicate within the company with MyWorld and to foster discussions of healthy aging via GetOld.com.
Why are companies Debranding?
In recent years, some of the world's biggest companies have discarded depth and detail to Debrand Burger King, lost weight. Rolling Stone found a cleaner edge. VW shared its depth and shadow, as did Kia, Pfizer, Nissan, Durex, Intel, Toyota and a host of other...