Mobile Site Redirects – Google Recommends Responsive Design Over Redirects

by | Jun 18, 2013

Google sets SEO Standards for Mobile WebsitesGoogle sets SEO Standards for Mobile Websites

Yet another reason you might want to consider going responsive instead

Pressure has been put on sites with what Google is calling “faulty redirects”. These occur when a user on a mobile device requests a desktop page linked to on Google and is instead redirected to the site’s mobile homepage. According to Brian Klais, CEO of Pure Oxygen Labs (a mobile marketing firm), retailers with faulty redirects will suffer in their Google rankings.

Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.

Responsive website design offers the best solution

As Bill Siwicki points out on Internet Retailer, this might be a good time to consider going with a single responsive website instead of relying on separate mobile and desktop websites:

Have your products gone Mobile Responsive Yet?

Have your products gone Mobile Responsive Yet?

There is a way around this common problem: Instead of going mobile with an m-commerce site for smartphones, create a responsive web design site. In fact, that is Google’s No. 1 recommendation for businesses looking to optimize their sites for mobile devices.

Responsive design uses one set of web content and one code base to create a single site that renders differently to fit the size of the screen of any device, be it a desktop, tablet, smartphone or smart TV. Because a responsive site is a single site, it only has one URL per page; thus, there is no need to match desktop URLs with mobile URLs.

Bill has offered three excellent tools to test if your mobile website is meeting Google standards.

Free tools to test your mobile website

Responsive Web Design is good for Google Search Optimization

Responsive Web Design is good for Google Search Optimization

Klais’ firmPure Oxygen Labs has created three free web-based tools retailers can use to check their mobile sites to see if the sites comply with Google’s rules. They are Mobile Site Analyzer, Mobile Page Analyzer and Mobile Redirect Viewer, and are located under the Tools tab at PureOxygenMobile.com. A marketer can enter a page URL into Mobile Page Analyzer and in 10 seconds view a report on the page that indicates whether it meets 10 criteria to pass muster with Google. The tool breaks results down by iPhone, Android and BlackBerry mobile operating systems. A marketer can enter a group of up to 50 pages into Mobile Site Analyzer to view reports on all pages in less than 10 minutes. Mobile Redirect Viewer accesses a single page simultaneously emulating five user agents—desktop computer, Google bot, iPhone, Android and iPad. The tool produces a report that shows a marketer or webmaster how her site is responding to different devices, and whether redirects meet Google requirements, Klais says.

Continue reading Bill Siwicki’s informative take on this pertinent issue at internetretailer.com.

Introducing Rapid Wireframing

Mix & Match 478+ premade Blocks & export the final design as .json file. This is not a plugin nor child theme. Nothing to be installed on your site. It's is an online drag & drop tool for you to easily mix & match 478+ premade blocks then simply export...

Subdomains and SEO – Pros and Cons of Subdomains vs Subdirectories

Pros and Cons of Subdomains and Subdirectories in 2022 If you want to manage multiple websites for your business or your clients, one way to achieve subdomains or subdirectories on WordPress is to use WordPress Multisite (formally known as WPMU). This creates a...

How to Design a WordPress Website on Cloud Servers

Introduction Are you looking to create a WordPress website but don't know where to start? If you're feeling overwhelmed, don't worry - we're here to help. In this blog post, we'll walk you through everything you need to know about designing a WordPress website on...

Why are companies Debranding?

  In recent years, some of the world's biggest companies have discarded depth and detail to Debrand Burger King, lost weight. Rolling Stone found a cleaner edge. VW shared its depth and shadow, as did Kia, Pfizer, Nissan, Durex, Intel, Toyota and a host of other...

RankMath vs Yoast: Which is better for SEO? (2022)

Which software do you use to manage SEO on your website? Should you use Yoast SEO or Rank Math? While Yoast SEO gets most of the press, that doesn t mean it s your only option for search engine optimization on WordPress. There are numerous other effective plugins...

Understanding the Limits of Shared WordPress Hosting

  INTRO Shared WordPress hosting is often viewed as the best value for hosting your website. But when it comes to reliable performance, real human support, and security, it can quickly become a nightmere number of reasons. It can be slow because you are sharing...

Why is my WordPress Website Slow?

Santa Barbara Web Design and Hosting from Ameravant What are the two most important for website speed? Web Hosting: If you are using shared hosting, or your managed hosting is not optimized, you may have a slow website which can lead visitors to click off your site....

How to Write SEO-Friendly Content Like a Pro with A.I.

You Won't Believe How Easy It Is to Generate SEO Content for Your Website Artificial intelligence (AI) has come a long way since its inception in the 1960s. In recent years, AI has been used to create systems that can automatically analyze and interpret data. This...