Who Uses Social Media – A Demographic Breakdown

by | Apr 18, 2013

Original Article By 

Reposted from Mashable.com

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.

A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising.

If you think the smarter, more attractive sex is more socially prolific than us men, well … you’re right. Women use social media 9% more than men do. Despite having more distractions, people living in cities have the most social media activity, at 70% of the population. Perhaps it’s the connectivity of large-city life.

What Ethnic Groups Use Social Media?

In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages.

What are the most popular Social Networks?

How about most popular social networks? That would be Facebook, with 67% of adults using the Zuckerberg-founded service. A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.

Take a look at the social media usage details below:

Just Who Uses Social Media A Demographic Breakdown

37 Ways to Level Up Your Design

Ever been working on a design that feels too plain? Let’s look at a few dozen simple ways to spice things up. Get ready to bookmark this page, because you’ll want to reference this list in the future. It’s unbelievable how many incredible pro-level designs feature...

Powering Creativity: Exploring the Pros of WordPress Page Builders

In today's digital age, building an eye-catching and functional website is crucial for businesses and individuals alike. WordPress, the popular content management system (CMS), offers a wide range of page builders to simplify the website creation process. In this blog...

Website Menu Accessibility

Heading Order One of the easiest accessibility improvements you can make to a website with big impact is adding headings to break up content and using them in  the correct numerical order. When you’re building websites, always use headings in the correct order to...

ChatGPT: New OpenAI text generator is out of this world

The newly trained ChatGPT from Open AI has been released to much fanfare. No doubt you may have seen people on social media posting tests from it, or maybe a youtube video popped up on your feed. Well, AI is here and making a big statement with ChatGPT. What is the...

Introducing Rapid Wireframing

Mix & Match 478+ premade Blocks & export the final design as .json file. This is not a plugin nor child theme. Nothing to be installed on your site. It's is an online drag & drop tool for you to easily mix & match 478+ premade blocks then simply export...

Subdomains and SEO – Pros and Cons of Subdomains vs Subdirectories

Pros and Cons of Subdomains and Subdirectories in 2022 If you want to manage multiple websites for your business or your clients, one way to achieve subdomains or subdirectories on WordPress is to use WordPress Multisite (formally known as WPMU). This creates a...