Santa Barbara Grow With Google Parners
(by Nicollette Naser, Grow with Google Partner Team)
February 13, 2020 at 8:55 AM
Tracy Beard Introduces Workshop Instructor Michael Kramer
Introducing the January Partner(s) of the Month: The Solvang Chamber of Commerce, Ameravant Web Design Agency and Santa Barbara SCORE teamed up to host a Get Your Business Online workshop on January 28th at the Solvang 2020 Business Expo. We asked Michael from the Ameravant Agency to share some promotional tips for partners looking to increase attendance at their own workshops. Here is what worked for them:
- Creating a Facebook event page and sending personal invitations to over 300 local business owners.
- Sending out email blasts to their small business networks prior to the event.
- Taking out an ad in the local newspaper, and making announcements in professional networking groups.
- SCORE promoted the workshop on their website and pushed it out to their own network (the organizations found that teaming up to host helped a lot with turnout).
In terms of tips for other partners looking to host, Michael indicated that it’s important to research your attendees before your workshop in order to create a more engaging presentation. This helps to bring the audience into the conversation.
Many thanks to @Michael Kramer (Solvang Chamber of Commerce) with Ameravant Web Design Agency, the Solvang Chamber of Commerce, and the Santa Barbara SCORE for your hard work and dedication to small business learning!