Solvang Business Expo 2020 – Presentation Materials

by | Jan 29, 2020

Below are all the materials I presented at the Solvang Chamber Business Expo on January 28, 2020.  I really enjoyed meeting all of you and look forward to helping you grow your Internet Presence, and drive more sales to your businesses. 

Search Engine Optimization Topics we covered

  1. The Difference between Google Local Search and Google Organic Search
  2. Anatomy of a Search Results Page
  3. Tips to boost your Google Local Search Optimization
  4. Tips to Give Your Website a Refresh (Search Engine Optimization)
  5. How to find popular keywords for your business
    1. Simple Google Predictive Search
    2. Most Popular Keyword Report
    3. GAP Report, to compare your website performance to your competitors
  6. Digital Marketing Survey: What to do after Search Optimization is complete

DOWNLOAD FULL SEARCH ENGINE OPTIMIZATION PRESENTATION (PDF)

GOOGLE SEARCH QUALITY EVALUATOR GUIDELINES 168 PAGES (PDF)

HOW TO SEARCH ENGINE OPTIMIZE A WEBPAGE (PDF)

Check the Domain Authority of your website

https://ahrefs.com/website-authority-checker
or
https://websiteseochecker.com/domain-authority-checker/

Register a Non-Google Email to create a free Google Account

https://accounts.google.com/SignUpWithoutGmail

Search and Claim your Google Business Listing or Create a new Google Business Listing

https://business.google.com/create

Edit Your Google Business Listing (Must be logged into your Google Account)

https://business.google.com

Free Google Local Search Optimization Report

We need to gather more information to run this report, please submit this form

GAP Report, to compare your website’s performance to your competitors’

We need to gather more information to run this report, please submit this form.

Free Online Digital Marketing Survey.  Get results instantly Emailed to you.

Start Your Survey Here

Free ADA Website Test

Test results will be returned to you within 24 hours, often times, the same day, via Email.  Please call or reply to the Email you receive if you have questions. (805) 456-6011. 

Learn more about ADA Website Testing and who must comply.

Full Search Engine Optimization Presentation – solvangcc.com-Growing-Your-Internet-Presence-in-2020.pdfGoogle Search Quality Evaluator Guidelines – Google-SearchQualityEvaluatorGuidelines.pdfHelen Fabian Presentation – Legal_Update_2020_Solvang_Chamber_of_Commerce_(green)_12820.pdfHow to SEO a Webpage – SEO_-_How_to_Search_Engine_Optimize_a_Webpage.pdf

Why are companies Debranding?

  In recent years, some of the world's biggest companies have discarded depth and detail to Debrand Burger King, lost weight. Rolling Stone found a cleaner edge. VW shared its depth and shadow, as did Kia, Pfizer, Nissan, Durex, Intel, Toyota and a host of other...

RankMath vs Yoast: Which is better for SEO? (2022)

Which software do you use to manage SEO on your website? Should you use Yoast SEO or Rank Math? While Yoast SEO gets most of the press, that doesn t mean it s your only option for search engine optimization on WordPress. There are numerous other effective plugins...

Understanding the Limits of Shared WordPress Hosting

  INTRO Shared WordPress hosting is often viewed as the best value for hosting your website. But when it comes to reliable performance, real human support, and security, it can quickly become a nightmere number of reasons. It can be slow because you are sharing...

Why is my WordPress Website Slow?

Santa Barbara Web Design and Hosting from Ameravant What are the two most important for website speed? Web Hosting: If you are using shared hosting, or your managed hosting is not optimized, you may have a slow website which can lead visitors to click off your site....

How to Write SEO-Friendly Content Like a Pro with A.I.

You Won't Believe How Easy It Is to Generate SEO Content for Your Website Artificial intelligence (AI) has come a long way since its inception in the 1960s. In recent years, AI has been used to create systems that can automatically analyze and interpret data. This...

Ameravant + WordPress Updates

We wanted to share some exciting news as we move in to 2022. Ameravant will be offering new, top-tier WordPress design and hosting moving forward. We have built up a secure cloud-based WordPress hosting environment, complete with multiple premium ($$) plugins...