Solvang Business Expo 2020 – Presentation Materials

Below are all the materials I presented at the Solvang Chamber Business Expo on January 28, 2020.  I really enjoyed meeting all of you and look forward to helping you grow your Internet Presence, and drive more sales to your businesses. 

Search Engine Optimization Topics we covered

1. The Difference between Google Local Search and Google Organic Search
2. Anatomy of a Search Results Page
3. Tips to boost your Google Local Search Optimization
4. Tips to Give Your Website a Refresh (Search Engine Optimization)
5. How to find popular keywords for your business
   1. Simple Google Predictive Search
   2. Most Popular Keyword Report
   3. GAP Report, to compare your website performance to your competitors
6. Digital Marketing Survey: What to do after Search Optimization is complete

DOWNLOAD FULL SEARCH ENGINE OPTIMIZATION PRESENTATION (PDF)

GOOGLE SEARCH QUALITY EVALUATOR GUIDELINES 168 PAGES (PDF)

HOW TO SEARCH ENGINE OPTIMIZE A WEBPAGE (PDF)

Important Links:

Check the Domain Authority of your website

https://ahrefs.com/website-authority-checker
or
https://websiteseochecker.com/domain-authority-checker/

Register a Non-Google Email to create a free Google Account

https://accounts.google.com/SignUpWithoutGmail

Search and Claim your Google Business Listing or Create a new Google Business Listing

https://business.google.com/create

Edit Your Google Business Listing (Must be logged into your Google Account)

https://business.google.com

Free Google Local Search Optimization Report

Most Popular Keyword Report

We need to gather more information to run this report, please submit this form

GAP Report, to compare your website’s performance to your competitors’

We need to gather more information to run this report, please submit this form.

Free Online Digital Marketing Survey.  Get results instantly Emailed to you.

Start Your Survey Here

Free ADA Website Test

Test results will be returned to you within 24 hours, often times, the same day, via Email.  Please call or reply to the Email you receive if you have questions. (805) 456-6011. 

Learn more about ADA Website Testing and who must comply.

Full Search Engine Optimization Presentation – solvangcc.com-Growing-Your-Internet-Presence-in-2020.pdfGoogle Search Quality Evaluator Guidelines – Google-SearchQualityEvaluatorGuidelines.pdfHelen Fabian Presentation – Legal_Update_2020_Solvang_Chamber_of_Commerce_(green)_12820.pdfHow to SEO a Webpage – SEO_-_How_to_Search_Engine_Optimize_a_Webpage.pdf