Solvang Business Expo 2020 – Presentation Materials

by | Jan 29, 2020

Below are all the materials I presented at the Solvang Chamber Business Expo on January 28, 2020.  I really enjoyed meeting all of you and look forward to helping you grow your Internet Presence, and drive more sales to your businesses. 

Search Engine Optimization Topics we covered

  1. The Difference between Google Local Search and Google Organic Search
  2. Anatomy of a Search Results Page
  3. Tips to boost your Google Local Search Optimization
  4. Tips to Give Your Website a Refresh (Search Engine Optimization)
  5. How to find popular keywords for your business
    1. Simple Google Predictive Search
    2. Most Popular Keyword Report
    3. GAP Report, to compare your website performance to your competitors
  6. Digital Marketing Survey: What to do after Search Optimization is complete




Check the Domain Authority of your website

Register a Non-Google Email to create a free Google Account

Search and Claim your Google Business Listing or Create a new Google Business Listing

Edit Your Google Business Listing (Must be logged into your Google Account)

Free Google Local Search Optimization Report

We need to gather more information to run this report, please submit this form

GAP Report, to compare your website’s performance to your competitors’

We need to gather more information to run this report, please submit this form.

Free Online Digital Marketing Survey.  Get results instantly Emailed to you.

Start Your Survey Here

Free ADA Website Test

Test results will be returned to you within 24 hours, often times, the same day, via Email.  Please call or reply to the Email you receive if you have questions. (805) 456-6011. 

Learn more about ADA Website Testing and who must comply.

Full Search Engine Optimization Presentation – Search Quality Evaluator Guidelines – Google-SearchQualityEvaluatorGuidelines.pdfHelen Fabian Presentation – Legal_Update_2020_Solvang_Chamber_of_Commerce_(green)_12820.pdfHow to SEO a Webpage – SEO_-_How_to_Search_Engine_Optimize_a_Webpage.pdf

Website Menu Accessibility

Heading Order One of the easiest accessibility improvements you can make to a website with big impact is adding headings to break up content and using them in  the correct numerical order. When you’re building websites, always use headings in the correct order to...

ChatGPT: New OpenAI text generator is out of this world

The newly trained ChatGPT from Open AI has been released to much fanfare. No doubt you may have seen people on social media posting tests from it, or maybe a youtube video popped up on your feed. Well, AI is here and making a big statement with ChatGPT. What is the...

Introducing Rapid Wireframing

Mix & Match 478+ premade Blocks & export the final design as .json file. This is not a plugin nor child theme. Nothing to be installed on your site. It's is an online drag & drop tool for you to easily mix & match 478+ premade blocks then simply export...

Subdomains and SEO – Pros and Cons of Subdomains vs Subdirectories

Pros and Cons of Subdomains and Subdirectories in 2022 If you want to manage multiple websites for your business or your clients, one way to achieve subdomains or subdirectories on WordPress is to use WordPress Multisite (formally known as WPMU). This creates a...

How to Design a WordPress Website on Cloud Servers

Introduction Are you looking to create a WordPress website but don't know where to start? If you're feeling overwhelmed, don't worry - we're here to help. In this blog post, we'll walk you through everything you need to know about designing a WordPress website on...

Why are companies Debranding?

  In recent years, some of the world's biggest companies have discarded depth and detail to Debrand Burger King, lost weight. Rolling Stone found a cleaner edge. VW shared its depth and shadow, as did Kia, Pfizer, Nissan, Durex, Intel, Toyota and a host of other...

RankMath vs Yoast: Which is better for SEO? (2022)

Which software do you use to manage SEO on your website? Should you use Yoast SEO or Rank Math? While Yoast SEO gets most of the press, that doesn t mean it s your only option for search engine optimization on WordPress. There are numerous other effective plugins...

Understanding the Limits of Shared WordPress Hosting

  INTRO Shared WordPress hosting is often viewed as the best value for hosting your website. But when it comes to reliable performance, real human support, and security, it can quickly become a nightmere number of reasons. It can be slow because you are sharing...