A business consultant friend just sent me the link to a very good article on SEO for Law Firms, because he knows I’m very familiar with good SEO. I read and liked the article but I think they left out a couple of other tips that would be helpful. Here the are.
1) I would argue that not all “Content is King”, but good content is still important. A well written article means nothing unless it has SEO structure designed to attract specific traffic. I’ve come up with a point system to help people understand the value of different parts of a page or article.
2) Readers should know that good SEO page structure will increase the “Domain Authority” of your website. The Domain Authority is the overall score given to your site on a scale of 0 to 100, with the average score between 15 and 25. The Domain Authority of attorneyatwork.com is 50, which is very good. Congratulations. The higher the Domain Authority, the higher you tend to be listed higher in Google Searches.
3) In working with your SEO company, demand “Transparency” of their work. The goals should be set and you should have a way to see that list and verify the activity has been done. As an SEO guy myself, I’m tired of seeing people getting ripped off because the work paid for was not verifiable or completed.
4) Last tip – a good SEO Directory on your website will improve your Domain Authority and inbound traffic. Do a Google Search on any main keyword phrase and you will most likely see 1/2 of the resulting websites are directories. There is a very effective way to add a directory to your own site to help you rank higher than your competitors.
If anyone has questions regarding good SEO, I can be reached at 805-456-6011, located in Santa Barbara, California
Below is a excerpt from the original article.
While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s digital marketing environment, working with the right search engine optimization (SEO) provider is still one of the best investments a small firm can make.
Set clear SEO campaign goals (and be patient).
As Google’s algorithm has gotten smarter, ranking well for competitive keywords in organic search has required a lot more work. It is so hard that many SEO firms refuse to commit to trying to rank your business for specific keywords. Hard, however, doesn’t mean impossible — and the payoff is worth the effort. A true SEO pro understands that organic search rankings are a huge part of any well-rounded SEO strategy, and knows how to identify and optimize site keywords to improve your rank, driving targeted traffic to your site and generating a much greater ROI for your SEO budget. If a provider won’t discuss its plan for helping your firm rank well for a specific keyword set, find another provider.
Set up proper tracking for your SEO Campaign
One of my business mentors always tells me, “You only get what you inspect, not what you expect.” Make sure tracking software is installed on your website so you can track the calls and contact forms that are generated from your SEO campaigns. And if you don’t already have a Google Analytics account, make sure your SEO firm helps you set it up. Google Analytics is the gold standard when it comes to viewing and analyzing traffic to your website. Understanding how to read the data it provides will ensure you can keep a careful eye on the value you are getting out of your SEO investment.
read the full artcile by Josh Gerben from ATTORNEY AT WORK