Five Tips on Hiring an SEO Firm for Your Law Practice

by | Mar 31, 2017

A business consultant friend just sent me the link to a very good article on SEO for Law Firms, because he knows I’m very familiar with good SEO. I read and liked the article but I think they left out a couple of other tips that would be helpful.  Here the are. 

SEO Tips

1) I would argue that not all “Content is King”, but good content is still important. A well written article means nothing unless it has SEO structure designed to attract specific traffic. I’ve come up with a point system to help people understand the value of different parts of a page or article.

2) Readers should know that good SEO page structure will increase the “Domain Authority” of your website. The Domain Authority is the overall score given to your site on a scale of 0 to 100, with the average score between 15 and 25. The Domain Authority of is 50, which is very good. Congratulations. The higher the Domain Authority, the higher you tend to be listed higher in Google Searches.

3) In working with your SEO company, demand “Transparency” of their work. The goals should be set and you should have a way to see that list and verify the activity has been done. As an SEO guy myself, I’m tired of seeing people getting ripped off because the work paid for was not verifiable or completed.

4) Last tip – a good SEO Directory on your website will improve your Domain Authority and inbound traffic. Do a Google Search on any main keyword phrase and you will most likely see 1/2 of the resulting websites are directories. There is a very effective way to add a directory to your own site to help you rank higher than your competitors.

If anyone has questions regarding good SEO, I can be reached at 805-456-6011, located in Santa Barbara, California

Below is a excerpt from the original article.

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s digital marketing environment, working with the right search engine optimization (SEO) provider is still one of the best investments a small firm can make.

Set clear SEO campaign goals (and be patient).

As Google’s algorithm has gotten smarter, ranking well for competitive keywords in organic search has required a lot more work. It is so hard that many SEO firms refuse to commit to trying to rank your business for specific keywords. Hard, however, doesn’t mean impossible — and the payoff is worth the effort. A true SEO pro understands that organic search rankings are a huge part of any well-rounded SEO strategy, and knows how to identify and optimize site keywords to improve your rank, driving targeted traffic to your site and generating a much greater ROI for your SEO budget. If a provider won’t discuss its plan for helping your firm rank well for a specific keyword set, find another provider.

Set up proper tracking for your SEO Campaign

One of my business mentors always tells me, “You only get what you inspect, not what you expect.” Make sure tracking software is installed on your website so you can track the calls and contact forms that are generated from your SEO campaigns. And if you don’t already have a Google Analytics account, make sure your SEO firm helps you set it up. Google Analytics is the gold standard when it comes to viewing and analyzing traffic to your website. Understanding how to read the data it provides will ensure you can keep a careful eye on the value you are getting out of your SEO investment.

read the full artcile by Josh Gerben from ATTORNEY AT WORK

Website Menu Accessibility

Heading Order One of the easiest accessibility improvements you can make to a website with big impact is adding headings to break up content and using them in  the correct numerical order. When you’re building websites, always use headings in the correct order to...

ChatGPT: New OpenAI text generator is out of this world

The newly trained ChatGPT from Open AI has been released to much fanfare. No doubt you may have seen people on social media posting tests from it, or maybe a youtube video popped up on your feed. Well, AI is here and making a big statement with ChatGPT. What is the...

Introducing Rapid Wireframing

Mix & Match 478+ premade Blocks & export the final design as .json file. This is not a plugin nor child theme. Nothing to be installed on your site. It's is an online drag & drop tool for you to easily mix & match 478+ premade blocks then simply export...

Subdomains and SEO – Pros and Cons of Subdomains vs Subdirectories

Pros and Cons of Subdomains and Subdirectories in 2022 If you want to manage multiple websites for your business or your clients, one way to achieve subdomains or subdirectories on WordPress is to use WordPress Multisite (formally known as WPMU). This creates a...

How to Design a WordPress Website on Cloud Servers

Introduction Are you looking to create a WordPress website but don't know where to start? If you're feeling overwhelmed, don't worry - we're here to help. In this blog post, we'll walk you through everything you need to know about designing a WordPress website on...

Why are companies Debranding?

  In recent years, some of the world's biggest companies have discarded depth and detail to Debrand Burger King, lost weight. Rolling Stone found a cleaner edge. VW shared its depth and shadow, as did Kia, Pfizer, Nissan, Durex, Intel, Toyota and a host of other...

RankMath vs Yoast: Which is better for SEO? (2022)

Which software do you use to manage SEO on your website? Should you use Yoast SEO or Rank Math? While Yoast SEO gets most of the press, that doesn t mean it s your only option for search engine optimization on WordPress. There are numerous other effective plugins...

Understanding the Limits of Shared WordPress Hosting

  INTRO Shared WordPress hosting is often viewed as the best value for hosting your website. But when it comes to reliable performance, real human support, and security, it can quickly become a nightmere number of reasons. It can be slow because you are sharing...